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Here’s a framework for creating a style guide.

Introduction:

  • Provide an overview of the purpose and importance of a style guide.
  • Explain how a style guide promotes consistency, clarity, and professionalism in communication.
  • Emphasise the benefits of using a style guide for their specific industry or organisation.
Brand and Business Style Guide

Branding and Visual Guidelines:

  • Define the preferred logo usage, including size, placement, and clear space requirements.
  • Specify the approved colours, typography, and font sizes for different types of content.
  • Outline guidelines for document layout, including headers, footers, margins, and spacing.

Grammar and Punctuation:

  • Include rules for commonly used punctuation marks, such as commas, periods, and hyphens.
  • Specify guidelines for capitalisation, including proper nouns, titles, and headings.
  • Address grammar concerns, such as subject-verb agreement, verb tenses, and pronoun usage.

Spelling and Vocabulary:

  • Provide a list of preferred spellings for commonly used words and terms.
  • Include any industry-specific or technical terms and their correct usage.
  • Outline guidelines for using abbreviations, acronyms, and initialisms.

Formatting and Citation:

  • Specify guidelines for document structure, including headings, subheadings, and paragraphs.
  • Address formatting requirements for citations, references, and bibliographies.
  • Provide instructions for citing sources, such as books, journals, websites, and interviews.

Tone and Voice:

  • Define the desired tone and voice for written communication, considering the target audience.
  • Specify guidelines for using formal or informal language, active or passive voice, and tone consistency.
  • Address considerations for inclusive language and avoiding biased or offensive terms.

Writing Conventions:

  • Include guidelines for sentence structure, clarity, and conciseness.
  • Specify guidelines for handling numbers, units of measurement, and dates.
  • Provide instructions for handling quotations, italics, bold, and other text formatting.

Review and Approval Process:

  • Explain the importance of reviewing and updating the style guide periodically.
  • Specify the process for submitting proposed changes or additions to the style guide.
  • Outline the approval process and who has the authority to make final decisions.

Additional Resources:

  • Include a list of external resources, such as dictionaries, grammar references, and industry-specific guides.
  • Provide examples of well-written content that aligns with the style guide’s principles.
  • Offer guidance on any unique requirements or considerations specific to their industry or organisation.

Remember, this framework is a starting point, and you can customise it further based on your clients’ needs and industry requirements. By converting it into a form format, your clients can easily fill in the relevant information, make selections from multiple-choice options, and generate their own tailored style guides.

Example Style Guide

Pace Electrical Writing Style Guide

Introduction:

Purpose: This style guide ensures consistent and professional communication for all Pace Electrical publications.
Audience: Employees involved in content creation, including writers, editors, and marketing team members.
Branding and Visual Guidelines:

Logo Usage: Place the Pace Electrical logo at the top left corner of each document, maintaining a clear space of at least half an inch around it.
Colors and Typography: Use the official brand colors (#0E1E76 and #211F20) and the Arial font for all written content.
Document Layout: Maintain a consistent layout with headers aligned to the left, 1-inch margins, and single-spaced paragraphs.

Grammar and Punctuation:

Commas: Use commas to separate items in a list, before coordinating conjunctions, and to set off introductory phrases.
Capitalization: Capitalize proper nouns, titles, and the first word of each sentence. Use sentence case for headings and subheadings.
Subject-Verb Agreement: Ensure that subjects and verbs agree in number and tense.

Spelling and Vocabulary:

Preferred Spellings: Follow Merriam-Webster as the primary spelling reference. Refer to the company-specific glossary for industry-specific terms.
Abbreviations and Acronyms: Define and use acronyms sparingly, providing the full term upon first mention. Avoid excessive use of abbreviations.
Industry Terminology: Utilize clear and concise terminology, avoiding jargon whenever possible to ensure reader comprehension.

Formatting and Citation:

Document Structure: Use hierarchical headings (H1, H2, etc.) for clear organization. Maintain consistent spacing, indentation, and font sizes.
Citations and References: Follow the APA style for in-text citations, and provide a comprehensive reference list at the end of the document.

Tone and Voice:

Tone: Maintain a professional and approachable tone across all content. Adapt the tone based on the intended audience and context.
Voice: Prefer active voice for clarity and directness. Use passive voice when the focus is on the recipient of the action.

Writing Conventions:

Sentence Structure: Use clear and concise sentences, avoiding excessive complexity. Vary sentence length to enhance readability.
Numbers and Dates: Use numerals for numbers above nine and spell out numbers from one to nine. Follow the standard format for dates (e.g., July 15, 2023 or 15/06/2023).
Quotations and Formatting: Enclose direct quotations in double quotation marks. Use italics for emphasis and titles of books, films, and other major works.

Review and Approval Process:

Review Cycle: Conduct regular reviews of the style guide to incorporate updates and improvements.
Approval Process: Finalize changes through collaboration between the content team and the designated approver.

Additional Resources:

External References: Consult the Pace Electrical dictionary, grammar guide, and industry-specific style guides for further guidance.

Examples: Refer to the provided examples in this style guide to understand the preferred writing style and tone.

Remember, this example style guide is specific to Pace Electrical and can be customized to fit the unique needs and requirements of any organization or industry.

Marketing & Style Guide
This will become part of the document title.
Provide an overview of the purpose and importance of a style guide. Explain how a style guide promotes consistency, clarity, and professionalism in communication. Emphasise the benefits of using a style guide for their specific industry or organisation. Please keep it below 300 characters.

Branding and Visual Guidelines:

Define the preferred logo usage, including size, placement, and clear space requirements. Specify the approved colours, typography, and font sizes for different types of content. Outline guidelines for document layout, including headers, footers, margins, and spacing.
Click or drag files to this area to upload. You can upload up to 4 files.
Describe the intent on the logo

Grammar and Punctuation:

Include rules for commonly used punctuation marks, such as commas, periods, and hyphens. Specify guidelines for capitalization, including proper nouns, titles, and headings. Address grammar concerns, such as subject-verb agreement, verb tenses, and pronoun usage.

Spelling and Vocabulary:

Provide a list of preferred spellings for commonly used words and terms. Include any industry-specific or technical terms and their correct usage. Outline guidelines for using abbreviations, acronyms, and initialisms.

Formatting and Citation:

Specify guidelines for document structure, including headings, subheadings, and paragraphs. Address formatting requirements for citations, references, and bibliographies. Provide instructions for citing sources, such as books, journals, websites, and interviews.

Tone and Voice:

Define the desired tone and voice for written communication, considering the target audience. Specify guidelines for using formal or informal language, active or passive voice, and tone consistency. Address considerations for inclusive language and avoiding biased or offensive terms.

Writing Conventions:

Include guidelines for sentence structure, clarity, and conciseness. Specify guidelines for handling numbers, units of measurement, and dates. Provide instructions for handling quotations, italics, bold, and other text formatting.

OUR FONT

Font Name : Size : Weight : Underline | Italic
Font Name : Size : Weight : Underline | Italic
Font Name : Size : Weight : Underline | Italic
Font Name : Size : Weight : Underline | Italic
Font Name : Size : Weight : Underline | Italic

Review and Approval Process:

Explain the importance of reviewing and updating the style guide periodically. Specify the process for submitting proposed changes or additions to the style guide. Outline the approval process and who has the authority to make final decisions.

Additional Resources:

Include a list of external resources, such as dictionaries, grammar references, and industry-specific guides. Provide examples of well-written content that aligns with the style guideā€™s principles. Offer guidance on any unique requirements or considerations specific to their industry or organisation.

OUR MESSAGE

Remember, this framework is a starting point, and you can customise it further based on your needs and industry requirements. Use this resource to generate your own tailored style guides.