Choose keywords that are relevant to your product or service. It’s best to use Google’s Keyword Planner tool to find the most effective keywords for your business.
Ad Group Structure
Keep your ad groups organized and tightly themed around similar keywords. This helps improve your Quality Score, which can lead to better ad positions and lower costs.
This is a measure of the quality and relevance of your ads. High-quality ads can often lead to lower costs and better ad positions. Your quality score is determined by several factors including your ad’s expected clickthrough rate, ad relevance, and landing page experience.
Ensure your ads are highly relevant to the keywords in your ad group. Include the keywords in your ad text where possible.
Use Ad Extensions
Ad extensions allow you to include additional information in your ad like your business’s location, phone number, business ratings, and other links to your site.
Landing Page Relevance
Make sure the landing page is highly relevant to your ad. If people click on your ad and then quickly leave your site because they didn’t find what they expected, this can hurt your Quality Score.
Test Different Ads
You can create multiple ads within an ad group for different keywords. Google Ads will automatically optimize and show the ad that is performing the best more often.
Use Negative Keywords
Negative keywords let you exclude search terms from your campaigns and help you focus on only the keywords that matter to your customers.
Set up conversion tracking to see what happens after a customer clicks on your ads, whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app.
Optimize Bids for Ad Scheduling
You can adjust your bid settings based on the time of day and day of the week. For example, if your ads perform better on certain days, you can adjust your bids to spend more on those days.