Marketing & Style Guide
This will become part of the document title.
Provide an overview of the purpose and importance of a style guide. Explain how a style guide promotes consistency, clarity, and professionalism in communication. Emphasise the benefits of using a style guide for their specific industry or organisation. Please keep it below 300 characters.

Branding and Visual Guidelines:

Define the preferred logo usage, including size, placement, and clear space requirements. Specify the approved colours, typography, and font sizes for different types of content. Outline guidelines for document layout, including headers, footers, margins, and spacing.
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Describe the intent on the logo

Grammar and Punctuation:

Include rules for commonly used punctuation marks, such as commas, periods, and hyphens. Specify guidelines for capitalization, including proper nouns, titles, and headings. Address grammar concerns, such as subject-verb agreement, verb tenses, and pronoun usage.

Spelling and Vocabulary:

Provide a list of preferred spellings for commonly used words and terms. Include any industry-specific or technical terms and their correct usage. Outline guidelines for using abbreviations, acronyms, and initialisms.

Formatting and Citation:

Specify guidelines for document structure, including headings, subheadings, and paragraphs. Address formatting requirements for citations, references, and bibliographies. Provide instructions for citing sources, such as books, journals, websites, and interviews.

Tone and Voice:

Define the desired tone and voice for written communication, considering the target audience. Specify guidelines for using formal or informal language, active or passive voice, and tone consistency. Address considerations for inclusive language and avoiding biased or offensive terms.

Writing Conventions:

Include guidelines for sentence structure, clarity, and conciseness. Specify guidelines for handling numbers, units of measurement, and dates. Provide instructions for handling quotations, italics, bold, and other text formatting.


Font Name : Size : Weight : Underline | Italic
Font Name : Size : Weight : Underline | Italic
Font Name : Size : Weight : Underline | Italic
Font Name : Size : Weight : Underline | Italic
Font Name : Size : Weight : Underline | Italic

Review and Approval Process:

Explain the importance of reviewing and updating the style guide periodically. Specify the process for submitting proposed changes or additions to the style guide. Outline the approval process and who has the authority to make final decisions.

Additional Resources:

Include a list of external resources, such as dictionaries, grammar references, and industry-specific guides. Provide examples of well-written content that aligns with the style guideā€™s principles. Offer guidance on any unique requirements or considerations specific to their industry or organisation.


Remember, this framework is a starting point, and you can customise it further based on your needs and industry requirements. Use this resource to generate your own tailored style guides.