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The power of storytelling is undeniable when it comes to capturing attention, engaging an audience, and delivering a message that resonates. The StoryBrand SB7 Format provides a proven framework for crafting impactful stories that connect with your audience on a deep and emotional level. This guide will walk you through the seven key elements of the SB7 Format, helping you create a compelling and memorable narrative that leaves a lasting impression.

Download the StoryBrand SB7 Format PDF

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A good title is essential as it captures attention, creates intrigue, and entices readers to engage with your content. It sets the tone, communicates the essence of your work, and serves as a hook that can make a lasting impression, driving interest and enticing people to explore further.

Story Outline

A good story outline provides a structured framework that guides the narrative, ensuring coherence and engaging storytelling. It typically includes essential elements like a compelling introduction, character development, rising conflict, climax, resolution, and a satisfying conclusion. The outline outlines key plot points, character arcs, and the emotional journey of the protagonist. It allows for a logical progression of events, well-paced storytelling, and effective tension-building. A good outline also considers themes, subplots, and the overall message or purpose of the story. It serves as a roadmap, helping writers maintain focus, coherence, and deliver a satisfying and impactful narrative to captivate readers or viewers.


The first step is to identify and define your main character—the hero of your story. This character should be relatable and have a specific desire or goal that drives the narrative. Consider their challenges, aspirations, and what they stand to gain or lose. By establishing a compelling character, you create a connection between your audience and your story.


Every great story needs a problem or obstacle that the character must overcome. Clearly define the challenges your character faces, emphasising the stakes involved. Make the problem relatable and relevant to your audience’s own struggles or desires. The more the audience feels the weight of the problem, the more invested they will be in the story’s resolution.


Introduce a guide who helps the character navigate the challenges and overcome the problem. This guide can be a mentor, a product or service, or even a trusted advisor. Position your brand or message as the guide that provides a solution or a path forward for the character. Showcase the guide’s authority, credibility, and empathy to build trust with your audience.


Develop a clear and actionable plan for your character to follow. The plan should provide a step-by-step approach to overcoming the problem. Outline the key actions, strategies, or methods that will lead the character to success. This plan should align with your brand or message, demonstrating how your solution can help achieve the desired outcome.

Call to Action

Create a compelling call to action that prompts your audience to take action. Clearly communicate what you want your audience to do next, whether it’s purchasing a product, signing up for a service, or supporting a cause. Make the call to action specific, urgent, and easy to follow.


Paint a vivid picture of what success looks like for your character. Show how their life has improved, the transformation they have undergone, or the positive impact they have made. This success story should be aspirational and relatable to your audience, inspiring them to pursue their own desired outcomes.


Highlight the consequences of inaction or failure. Illustrate what could happen if your audience does not take the desired action or fails to address the problem. Appeal to their fears, concerns, or missed opportunities to motivate them to act.


By following the StoryBrand SB7 Format, you can create an impactful story that captivates your audience, resonates with their desires, and drives them to take action. Remember to focus on creating relatable characters, identifying compelling problems, positioning your brand as the guide, and providing a clear plan and call to action. Success and failure should be clearly defined to motivate your audience, ultimately leading them to embrace your message and make a positive change in their lives.

Story Outline

This can be for the book, the chapter or just an outline
It typically includes essential elements like a compelling introduction, character development, rising conflict, climax, resolution, and a satisfying conclusion. Define What, when, where, why, how and who of each essential element.
What, when, where, why and who
What, when, where, why and who
What, when, where, why and who
What, when, where, why and who
Action : What, when, where, why and who
Failure : What, when, where, why and who
Success : What, when, where, why and who
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